JIAZHEN CAIillustrator, designer, creative
about meimcaijiazhen@gmail.com    


Hario Artist Edition

To celebrate 5.20 Valentine’s Day with Hario Shanghai, the design is created exclusively for  Hario Cold Brew Bottle, artist edition. The illustration is inspired by Chinese folk beliefs and art of tango, to represent love, expression and dance.
commercial project


    Food & Wine
    Co-branded M    enu

    A series of illustrations for FOOD & WINE Media's co-branded menu event based on bars, cafés, and restaurants in Beijing and Chengdu and their seasonal ingredients and menus. The images are shown on FOOD & WINE e-commerce, media and campaign sites.

    commercial project


    Green BAZAAR

    Illustrations created for the first issue of Harper’s Green BAZAAR China, released in March 2025 in China.

    editorial project


    Penguin
    Bloom As You Are

    This illustration project features a series of cover designs for Bloom As You Are, a collection of four literary classics published by Penguin Random House (Beijing) in collaboration with Zhongxi Press. The series centres around themes of female empowerment and personal growth, encouraging women to embrace their own journey and bloom in life.


    The design encompasses four book covers, endpapers, title pages, a set of custom icons, and an envelope packaging cover.


    publication project


    Penguin Classics
    Book Cover

    Cover illustration for Penguin Classics series, Aesop's Fables, marketed by Penguin Random House (Beijing) and published by Tiandi Press.

    publication project


    Penguin Classics
    Book Cover

    Cover illustration for Penguin Classics series, Gulliver's Travels, marketed by Penguin Random House (Beijing) and published by Tiandi Press. 

    publication project


    Omakase

    A series of illustrations accompanying an article on Omakase and Asian-American identity, capturing the intimate, complex journey of Asian-American women as they navigate love, heritage, and the layered echoes of immigration.


    editorial project


    ELLEMEN

    Commissioned by ELLEMEN China for the September 2024 issue Reading Recommendation page. The work captures the essence of late summer and the pleasures of reading, evoking the joy of moments immersed in pages, along with the sensations, textures, and even the subtle fragrances of late summer's melting heat.

    editorial project


    ASHORE Café

    ASHORE Café is a newly established coffee bar founded in Taicang, China in 2023. ASHORE Café provides high-quality coffee and drinks using carefully picked coffee beans and ingredients.

    The project includes design and art direction of logo, brand guideline and e-commerce illustrations.

    commercial project


    Dear Diary,
    I’m In London

    personal project