©2025 Jiazhen Cai    














JIAZHEN CAIillustrator, designer, creative
about meimcaijiazhen@gmail.com    


Hario Artist Edition

To celebrate 5.20 Valentine’s Day with Hario Shanghai, the design is created exclusively for  Hario Cold Brew Bottle, artist edition. The illustration is inspired by Chinese folk beliefs and art of tango, to represent love, expression and dance.
commercial


     Broadway In New York
    VS
    West End Of London

    Editorial and spot illustrations for Sanlian Lifeweek YOUTH Magazine Issue July 2025, exploring the journey of two best-known centres of musicals, dramas and theatres. 

    editorial 


     Doll Me

    Dolls have taken on many forms throughout history—lovely or ugly, magical or ordinary, beautiful or unsettling. They seem to carry their own lives, emotions, and stories. People are drawn to dolls because of their human likeness, yet they also fear them for the subtle uneasiness they evoke.

    I began this project out of my deep interest in dolls and horror stories during my early illustration practice. I explored numerous accounts and documentaries on the history of dolls, ultimately selecting three real cases: the Natural Creeping Baby Doll, Little Miss No-Name, and Mexico’s Island of the Dolls. I expanded on these narratives through research and imagination, placing them in new contexts. The images in the project were created using pencil drawing and collage on paper, high definition scanning and colour management, and later compiled into a printed book.

    personal


    Food & Wine
    Co-branded M    enu

    A series of illustrations for FOOD & WINE Media's co-branded menu event based on bars, cafés, and restaurants in Beijing and Chengdu and their seasonal ingredients and menus. The images are shown on FOOD & WINE e-commerce, media and campaign sites.

    commercial

    cover design (front, spine, back), endpaper and title pages for A Little Princess
    cover design (front, spine, back), endpaper and title pages for Little Women
    cover design (front, spine, back), endpaper and title pages for Heidi
    cover design (front, spine, back), endpaper and title pages for Anne Of Green Gables
    envelope packaging cover


    Penguin
    Bloom As You Are

    This illustration project features a series of cover designs for Bloom As You Are, a collection of four literary classics published by Penguin Random House (Beijing) in collaboration with Zhongxi Press. The series centres around themes of female empowerment and personal growth, encouraging women to embrace their own journey and bloom in life.


    The design encompasses four book covers, endpapers, title pages, and an envelope packaging cover.


    publication


    Green BAZAAR

    Illustrations created for the first issue of Harper’s Green BAZAAR China, released in March 2025 in China.

    editorial


    Penguin Classics
    Book Cover

    Cover illustration for Penguin Classics series, Aesop's Fables, marketed by Penguin Random House (Beijing) and published by Tiandi Press.

    publication


    Penguin Classics
    Book Cover

    Cover illustration for Penguin Classics series, Gulliver's Travels, marketed by Penguin Random House (Beijing) and published by Tiandi Press. 

    publication


    Omakase

    A series of illustrations accompanying an article on Omakase and Asian-American identity, capturing the intimate, complex journey of Asian-American women as they navigate love, heritage, and the layered echoes of immigration.


    editorial


    ELLEMEN

    Commissioned by ELLEMEN China for the September 2024 issue Reading Recommendation page. The work captures the essence of late summer and the pleasures of reading, evoking the joy of moments immersed in pages, along with the sensations, textures, and even the subtle fragrances of late summer's melting heat.

    editorial